Consumer segmentation based on the level and structure of fruit and vegetable intake: an empirical evidence for US adults from the National Health and Nutrition Examination Survey (NHANES) 2005-2006
Demydas, T
HERO ID
5897968
Reference Type
Journal Article
Year
2011
Language
English
PMID
| HERO ID | 5897968 |
|---|---|
| In Press | No |
| Year | 2011 |
| Title | Consumer segmentation based on the level and structure of fruit and vegetable intake: an empirical evidence for US adults from the National Health and Nutrition Examination Survey (NHANES) 2005-2006 |
| Authors | Demydas, T |
| Journal | Public Health Nutrition |
| Volume | 14 |
| Issue | 6 |
| Page Numbers | 1088-1095 |
| Abstract | <strong>OBJECTIVE: </strong>To identify consumption patterns of fruit and vegetables within a representative sample of US adults with a focus on degree of produce processing and to explore sociodemographic, lifestyle and nutritional profiles associated with these patterns.<br /><br /><strong>DESIGN: </strong>Cross-sectional analysis. Fruit and vegetable (F&V) consumption data were collected using two non-consecutive 24 h recalls. For the purpose of the study, F&V intakes were aggregated into seven subgroups indicating degree of processing, which afterwards were used as inputs into cluster analysis.<br /><br /><strong>SETTING: </strong>The 2005-2006 National Health and Nutrition Examination Survey.<br /><br /><strong>SUBJECTS: </strong>The sample consisted of 2444 adults aged 20-59 years.<br /><br /><strong>RESULTS: </strong>Total average F&V intake of the adults was below the recommended level. Thereby, 20 % of the respondents consumed fruit only in the form of juice. Three F&V consumption patterns were identified: 'low-intake F&V consumers' (74 % of respondents), 'consumers of healthier F&V options' (13 %) and 'intensive fruit juice consumers' (13 %). These groups differed markedly in terms of their sociodemographic, lifestyle and health characteristics, such as gender, age, race/ethnicity, education, smoking, weight status, etc. Differences in nutrient profiles were also found, with the 'consumers of healthier F&V options' showing better nutritional quality compared with other clusters.<br /><br /><strong>CONCLUSIONS: </strong>Only a small share of US adults combines high F&V intakes with healthier F&V options that lead to a better nutritional profile. This raises discussion about a need to deliver more specific F&V promotion messages, including advice on healthier preparation methods, especially for the specific population groups. |
| Doi | 10.1017/S1368980010003745 |
| Pmid | 21272424 |
| Wosid | WOS:000290530400021 |
| Is Certified Translation | No |
| Dupe Override | No |
| Is Public | Yes |
| Language Text | English |